Trade Me: Using Splunk for Multi-channel Analytics

From one side of the globe to the other, I continue to be impressed with the innovation and success of Splunk customers. In my last post, we discussed the success of UK retailer John Lewis and today we’re headed over to New Zealand to check out the innovation of online marketplace and classified ad site Trade Me.

Like many Splunk customers, Trade Me initially downloaded Splunk to address IT operations challenges (covered in detail in our Trade Me case study). As the company found success with Splunk, the Trade Me team realized that correlating clickstream data with structured data could uncover new business insights.

By mashing up clickstream and mobile data with structured data from relational databases, Trade Me …

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Retail Success at John Lewis

Since I joined Splunk a few months ago, I’ve had the opportunity to hear about some amazing things customers are doing with Splunk. During those conversations, I’ve noticed that most of our customers have a similar experience – they download Splunk to solve a specific issue, but quickly find out it can do so much more.

John Lewis is a prime example. In a recent press release, we announced how this UK retailer is using Splunk Enterprise to support the operations of a website that generates over 1 billion pounds in sales per year. The company initially downloaded Splunk to solve a single problem. In this case, John Lewis was trying to identify and resolve an extremely arcane technical …

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Mission Critical Availability with Splunk Enterprise 6.1

One of the newest features in Splunk Enterprise 6.1 is Multi-site Clustering.  This feature strengthens our ‘Operational Intelligence for everyone’ message by making the mission critical machine data available to users all the time, and it can even withstand an entire datacenter outages. Splunk Enterprise 6.1 has raised the bar on enterprise readiness to a new level.


Just as a recap, the clustering feature has been available in Splunk Enterprise since version 5.0. The earlier versions provided the much-needed High Availability (HA) capabilities – if one of the indexers is down then a replicated copy of the same data is available to users, thus minimizing any interruption in service.


The new Multi-site Clustering feature in 6.1 provides the …

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Happy SysAdmin day! I need to Splunk my brain – does your organization need to?

Hi. I’m having one of those weeks where I could do with Splunking my brain. Why? Because one thought keeps firing off another activity and adding to the unstructured list of things that I need to do. Essentially – it is working a bit like this:

What I really need, is it to work like this:

I’m sure we’ve all had times like this – lots of data coming at you that fits the mythical “three Vs”. There’s a high volume of data, it is moving quickly to give it velocity and there’s a lot of variety. What further adds to the need to Splunk my brain is the fact the data is at so many different …

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Big data and financial services – an EMEA perspective

I was lucky enough to attend the first day of the “Big Data in Financial Services” event in London a few days ago. I know some people might not think of that as lucky but I say it on the back of a surprisingly varied agenda, entertaining speakers and a lot of good debate and content on what big data means to FS companies and how they are using it.

The key point that I took away was that right now, FS companies are using big data today to focus on operational issues – risk, efficiency, compliance, security and making better decisions. However, there is a growing trend in FS companies looking at how big data is going …

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Cognitive Splunking

Hi! Like Rob Reed I get a little excited when things go meta, and I’ve been spending a lot of time being excited at Splunk. One of the things that makes Splunk such a powerful tool is the fact that you can change your meta-cognition filters around on the fly via the magic of late-binding schemas. Index now, understand later is a pretty awesome trick, because it enables Splunk users to continue learning and leverage new understanding instead of getting stuck in whatever was sensible at the time of indexing. Since I spend my days on security and compliance problems this is an obviously useful mechanism, but I’d like to take a little time to write about why it’s interesting …
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Are you getting ready for the holidays?

Time flies.  Couple of weeks ago, I was visiting a major retailer to finish up my kid’s back to school shopping.  To my surprise, I found number of holiday items – Halloween, Christmas lights and other items on the shopping racks. Hmm….I just realized that retailers are getting ready for the holiday season.

This is the time when retailers look forward to increased activity in their stores and online.  As ecommerce is picking up, more buyers prefer to do research online and make purchases through websites or mobile apps.

Holiday season can be nerve wracking for website owners who count on site availability, better user experience to drive website conversion.  Many website drive a major portion of their yearly revenue …

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Big data, Creativity and What I Learned On My Summer Vacation…

Vacations are good for you. You get a chance to decompress, experience new things and sometimes look at things in a new way or make a connection between things that at first glance may not seem connected at all. When I go on vacation I try to let my mind wander. Usually, I get rewarded with an epiphany or two that I take back to work when the vacation is done.

This vacation I read Imagine: How Creativity Works, by Jonah Lehreh, 2011 published by Canongate London. At 253 pages, it wasn’t very long read but as a former security practitioner it got me thinking a lot about the role of imagination and creativity in a security practice. Science …

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The Future of Mobile NFC Grocery Shopping

What has Splunk got to do with Mobile Grocery Shopping? This is indeed an intriguing topic, and we have recently worked with the Infocomm Development Authority (IDA) of Singapore to have a working showcase to demonstrate how Splunk is used as the data engine to collect, index and report on the machine data that are generated from Near Field Communication (NFC) handsets where they are used to emulate mobile grocery shopping.

This showcase will be located at the iExperience Centre, which is located at Esplanade Xchange along the shortest underground linkway between Raffles City and Suntec City.

Some of the highlights for this year include:

  • Mobile NFC grocery shopping on a smart poster with real time dashboards powered by Splunk. …
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    Forecasting Cloud Analytics

    Looking forward to being on a panel at the upcoming Cloud Analytics Conference on April 25 to represent Splunk and opportunity of mining big data for the enterprise.  Will be contrasting Business Intelligence with Operational Intelligence.

    During my career I’ve been around for the dramatic growth of the market for BI tools and now BI services.  In the beginning of the BI era, large capital projects were necessary to deliver needed functionality, as the industry for BI was still reaching maturity, and it would be some time before these processes were made more streamlined, and the data democratized. At this point, in the new millennium, the majority of CIO’s I know embrace BI solutions that are pre-integrated to their …

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