Trade Me: Using Splunk for Multi-channel Analytics
From one side of the globe to the other, I continue to be impressed with the innovation and success of Splunk customers. In my last post, we discussed the success of UK retailer John Lewis and today we’re headed over to New Zealand to check out the innovation of online marketplace and classified ad site Trade Me.
Like many Splunk customers, Trade Me initially downloaded Splunk to address IT operations challenges (covered in detail in our Trade Me case study). As the company found success with Splunk, the Trade Me team realized that correlating clickstream data with structured data could uncover new business insights.
By mashing up clickstream and mobile data with structured data from relational databases, Trade Me …
Retail Success at John Lewis
Since I joined Splunk a few months ago, I’ve had the opportunity to hear about some amazing things customers are doing with Splunk. During those conversations, I’ve noticed that most of our customers have a similar experience – they download Splunk to solve a specific issue, but quickly find out it can do so much more.
John Lewis is a prime example. In a recent press release, we announced how this UK retailer is using Splunk Enterprise to support the operations of a website that generates over 1 billion pounds in sales per year. The company initially downloaded Splunk to solve a single problem. In this case, John Lewis was trying to identify and resolve an extremely arcane technical …
Another NY Metro Splunk Users Group Meeting
We had our first NY Metro Splunk Users Group meeting of the year this week and it was hosted at Blackrock in NYC with Reed Kelly, one of the leaders of the users group playing host. Thanks Reed.
Our first order of business was to watch a presentation from Splunk Product Manager Jack Coates on the new 3.0 Splunk Common Information Model. Unlike the past CIM that focused heavily on security, the new CIM is general purpose for all of IT and flexible to add more knowledge to it, when needed. As a bonus, the app in the app store has data models to quickly get started and test your data sources.
Next, we had a discussion (or some …
SplunkLive! DC: Helping Government Make Sense of Machine Data
There are a select number of U.S. cities dominated by certain industries that ultimately help to define those cities. Detroit for cars, Nashville for country music, Pittsburgh for the Steelers and Primanti Brothers – and Washington, DC for government.
Considering there isn’t a single organization or entity in the world with more data than the U.S. government, Washington, DC has been home to annual SplunkLive! events for the past five years. Yesterday, we hosted our largest yet with nearly 750 attendees.
Our Chairman and CEO Godfrey Sullivan kicked off the event with an overview of Splunk’s capabilities in private and public sectors, touching on key points like the importance of machine data for verifying accuracy and how continuous monitoring is imperative …
Splunk Hadoop Connect 1.1 – Opening the door to MapR; now available on all Hadoop distributions
I am happy to announce that Splunk Hadoop Connect 1.1 is now available. This version of Hadoop Connect rounds out Splunk’s integration with the Hadoop distributions by becoming certified on MapR. Cloudera, Hortonworks, and Apache Hadoop distributions also have the ability to benefit from the power of Splunk.
Splunk Hadoop Connect provides bi-directional integration to easily and reliably move data between Splunk and Hadoop. It provides Hadoop users the ability to gain real-time analysis, visualization and role based access control for a stream of machine-generated data. It delivers three core capacities: Export data from Splunk to Hadoop, Explore Hadoop directories and Import data from Hadoop to Splunk.
The most significant new feature added to version 1.1 is the …
Hadoop and Splunk Use cases
Customer Examples – Using both Splunk and Hadoop
The Splunk and Hadoop communities can benefit from each other’s strengths. Below are several examples of customers that use both environments.
|1 – Splunk then Hadoop||Splunk collects, visualizes, and analyzes the data and passes it to Hadoop for ETL and other batch processing|
|2 – Hadoop then Splunk||Hadoop Collects the Data, and passes the results to Splunk for Visualization|
|3 – Data flows in both directions||Splunk and Hadoop collect different artifacts and share the data that Hadoop needs for ETL or batch analytics and Splunk needs for real-time analysis and visualization|
|4 – Side-by-Side||Both Splunk and Hadoop are used by the organization, but are used|
Where Will Your Karma Take You? (Maybe to .conf2012!)
Contributors to Splunkbase Apps and Answers (and of course our IRC gurus) are invaluable to the Splunk community. We think it’s worth tossing a little recognition towards the ones who go above and beyond to keep content fresh and share the ways they’ve solved problems within their organizations. We recognized a few folks at .conf2011,and this year, we thought we’d expand the awards to recognize more folks. My friends, I give you: “Where Will Your Karma Take You Awards.”
Starting Tuesday, July 24 at 12:00:00 am PST, we’ll track karma points and award 1 free .conf2012 pass to folks earning the most points in each of the following categories:
- Most up voted question
- Most points accumulated from
Dallas Splunk Users Group – July 10th @ 6:00p CDT
On the second Tuesday of each month, Splunkers in the Dallas / Fort Worth Metroplex area have been getting together on a regular basis to talk about all things Splunk. Seems the users are able to take advantage of spending just a couple hours with each other, trading notes about Splunk, helping each other solve problems with our Splunk deployments and configurations, and sharing a beer and pizza too.
If you are interested in attending now, please click this link below for details:
Dallas Splunk Users Group – Feb 21 @ 6:00p CST
For the past couple months, Splunkers in the Dallas Metroplex area have been getting together to talk about all things Splunk. It’s turning out to be a regular pattern with a user group meeting happening about once per month now. Our next meeting will be held at the Splunk Office in Plano, Texas on Tuesday, February 21 @ 6:00p CST.
Real-time Web Analytics using Splunk
We are always amazed by how passionate and innovative Splunk users are about using and extending the capabilities of Splunk. I have observed number of examples where users are driving tremendous value in Web Analytics using Splunk. I recently read a post from datalicious about their use of Splunk. Datalicious is a Splunk partner that came up with an innovative way to augment their implementation of Google Analytics. Splunk is being used for a comprehensive look at the customer and drive advanced segmentation and real-time analytics.
According to Datalicious “we realised that we could use its powerful, expressive search language and its intuitive charting & visualisation features to do analytics work that’s more difficult, more expensive, or simply not possible, …