Storytelling: The Heart of Splunk Beats at .conf2015

I love a good story. It’s when you hear an amazing story that the lines blur between what you were told and what you actually feel. I also believe there is great power in a well-told story – the power to motivate, teach, inspire, and entertain.  In business, we often use our podium time to help teach or report out, but when I hear people share ideas through emotionally-charged storytelling, I find that I’m more apt to relate to and then recall what was said.


Our Splunk customers are some of the best storytellers I know. When they present, I often feel like I’m listening to ancient explorers or modern-day detectives who are using Splunk software to make rare discoveries …

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Earning a Seat at the Table: Hybrid Cloud with Continuous Delivery & Insights (Part 1)

In my previous post, I addressed the need for organizations to transform and adapt their IT capabilities to ensure that they “responsibly move at market speed.” Now, I wanted to talk about how that can be achieved.

There’s a famous quote from Benjamin Franklin, “If I had more time, I would write you a shorter letter” that a mentor of mine transformed into a set of leadership principles that she called the “rule of 3”.

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By combining hybrid cloud, continuous delivery and continuous insights, organizations are able to optimize three KPIs:

  1. Development Velocity: the speed at which app teams can deliver new features to market.
  2. Shifting operational metrics from hardware-centric (e.g. 99.99% available), to user experience-centric by monitoring,
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Building a Software/SaaS Business on AWS – 5 Steps to Success

The following is an excerpt from a contributed blog post made to the AWS Partner Network blog:

As AWS increasingly becomes the preferred deployment model for enterprise applications and services, it’s never been more important for a software or AWS SaaS provider to effectively work with AWS. Splunk recognizes this, and has been building software that runs on AWS as well as a globally available AWS-based cloud service delivered through nine AWS worldwide regions.

We are thrilled with the success of our SaaS business on AWS, so we shared some of our learnings in the form of best practices!

Read our 5 steps to success in detail on the AWS Partner Network (APN) Blog.


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An AWS Summer: Part 1

Screen Shot 2015-08-04 at 3.06.39 PMAWS Summit season has come to a close. San Francisco. London. Sydney. Paris. Berlin. Amsterdam. Chicago. New York… the list goes on! Splunk had the opportunity to participate in 12 cities worldwide!

What did we learn?

AWS continues to invent and innovate, announcing new services for budgeting & forecasting, building server-less applications, deploying and managing APIs, VPC flow capture, and intuitive machine learning.

It is clear that many of our customers continue to invest in AWS as a priority IT initiative and are using our Splunk for AWS App to help visualize security posture, compliance activity, and AWS resource changes. These projects are no longer part of shadow IT but are transformational programs creating agility and efficiency while reducing the …

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Like Malcolm Gladwell, Splunk Cloud Helps You See Things Others Don’t

As I’m sitting in my home office, I glance over at my credenza and I spy the Malcolm Gladwell non-fiction book, “David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.”  I’m a big Gladwell fan.  While I enjoy how he uses powerful story-telling to reshape the way we think about life and the world around us, I also like how he uses research and data to make discoveries many of us might miss.  Much like the capabilities offered to companies through Splunk software, Gladwell inspires me to dig deeper and look at things from a different perspective.


The premise of Gladwell’s “David and Goliath” book is the Old Testament account about the shepherd boy who takes down a …

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Masters of Machines 2015 Part 2: IT Complexity on the Rise

WiresIn part 1, I spoke about the key findings from the recently published research by Quocirca. In part 2, I’ll focus on how the research shows that Operational Intelligence helps manage IT infrastructure complexity. The adoption of cloud services (IaaS, Paas and SaaS) has a lot of well documented benefits but does add to IT infrastructure complexity making it more difficult to get insight into a technology landscape that is increasingly hybrid.


There were three big concerns with IT infrastructure:

  • Downtime and disruption to mission critical (often hybrid) services
  • Keeping up with innovation (e.g. cloud, big data, the internet-of-things (IoT), DevOps (software development and operations) and mobility
  • Data chaos from all the information generated by a modern
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The Power of Logs in DevOps — Learn how to Splunk your Apps in AWS Cloud

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If you’re in the Bay Area next week, we’d love to have you join us for a special event at San Francisco’s AWS Pop-up Loft.

It will be a great opportunity to network with fellow developers, “Ask the Experts” from AWS and Splunk, participate in labs and hear from product manager for Splunk’s developer experience and hardcore coder, Glenn Block. Panagiotis “PJ” Papadomitsos, head of Mobile Intelligence Infrastructure at Splunk, will also present how Splunk’s MINT product engineering team leverages AWS to power one of the most advanced Mobile Operational Intelligence platforms in the world, processing more than 3 billion events per day.

If you stay into the evening, you can participate in an exclusive fireside chat with Amazon …

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A Bank, the Cloud, and Real-time Data Insight

OrrstownWhat really inspires me about this business is being entrenched in the ingenuity and innovation – witnessing the amazing human propensity to create a better, safer world with technology. Take cyber security for example. For years, security software companies have been focused on developing preventative measures to defend businesses and consumers from online threats. It didn’t take long, however, for the bad guys to find ways around these defenses and into the network – making organizations question whether it was simply a matter of when (no longer if) they would be breached. But, as always, there was a solution: the concept of integrating more sophisticated upfront detection.

Today, organizations recognize that the best cybersecurity boils down to a combination of …

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Top Five Insights about Splunk Cloud


One of the things I really like about attending industry events and conferences around the world is the opportunity to speak with certain members of the press face to face in small group settings.  We get to share some really good information and I get valuable insight into their world.  Recently, I met with a few reporters just prior to the international launch of Splunk Cloud and to share a bit more about what we are doing to help accelerate the adoption of cloud-based solutions and how Splunk is tapping into the growing market need. Here’s an inside look at what many reporters and analysts were interested in learning:


  1. Splunk Cloud recently launched internationally through its partnership with Amazon
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Splunk Cloud Journey Continues with International Launch at AWS Summit

One of the things I always try to remember in our über fast-moving world is that the journey is often so much more valuable than the destination.  Whether it’s a road trip, raising kids, or launching a new product, I try to remind myself to soak in all the goodness along the way.  At Splunk, we have a destination:  To make machine data accessible, usable and valuable to everyone—no matter where it comes from.  But, there’s a lot that takes place between here and there – and I’m thrilled to be on the ride.

Customer adoption is a key part of us getting to our destination, which is why I’m so excited that we reached another milestone on the cloud …

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