Splunk your Google Analytics

Gain more insight into site performance and user activity by correlating Google Analytics data within Splunk.

A customer of mine recently wanted to understand more about the journey that retail consumers take when they arrive at its website. They recognized that consumers who have previously bought from the site will have more familiarity with the design and layout than those visiting the site for the first time. In addition, consumers who went directly to the site would have a greater brand engagement than those who were referred from an affiliate site.

If only we could implement a method to back up the data that gets submitted to  Google Analytics, also sending it back to the local Apache web server logs …

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