Getting ready for Business Analytics at .conf2015 – Part 1

It’s almost August! That’s a pretty special time for us here at Splunk because we start working with speakers for our annual user conference. That’s right, .conf2015 is just around the corner and I am super excited to meet Splunkers from around the world, hear all the cool use cases from machine data and learn what makes Splunk one of the most innovative companies in the world. It is a fantastic opportunity to interact with passionate users and learn about the innovate ways in which Splunk users have derived value from data for business and IT.


There are number of great sessions around business analytics. These customer sessions will showcase innovative use of Splunk to solve business use …

» Continue reading

Simple steps to getting started with Splunk for Customer Experience

In the previous post, I shared an amazing use of Splunk at Comcast for improving user experience. You can also access a replay of the webinar: “How Comcast Improves Mobile App and Video Experience with Splunk.”

In this post, I will share with you some tips, tricks on how you could get started with using Splunk for Customer Experience.

Screen Shot 2015-04-27 at 12.33.02 PMMany of you are already using Splunk for WebOps, Application Delivery or IT Operations by indexing weblogs – apache or IIS. Analysis of this data helps ensure website, mobile app or application uptime and performance. However, these data sources contain critical information that goes beyond the operational use. They contain customer ID, product information, platform, device, and transaction …

» Continue reading

Splunk at Comcast: Capturing Actionable Insights to Improve User Experience

Last week, I had the privilege of hosting a well-attended webinar with Jonathan Luste from Comcast titled “How Comcast Improves Mobile App and Video Experience with Splunk“. Jonathan shared how Splunk has provided real-time visibility to customer behaviors/preferences as well as providing him the ability to dive deep into operational issues around the performance of content delivery via mobile and internet .

Comcast has number of digital properties –, XFINITY TV & TV Go Apps, XFINITY TV Remote Apps, XFINITY Home App that are accessed via web and mobile. Like many organizations, providing a good customer experience for video delivery and mobile apps is top of mind for Comcast.


Traditional digital analytics tools are focused on marketing, …

» Continue reading

Splunk and VenueNext: A Winning Team

VenueNext_logoIt has been one of the busiest and most eventful NFL off seasons in recent memory with players finding new homes and fans given new hope for the pending season through key player acquisitions and trades. As with the product on the field, franchises are constantly enhancing and improving the fan experience off it. With the integration of technology into the live experience, event-going fans are now enjoying MVP-type services from beginning to end.

When the San Francisco 49ers started planning their new stadium, use of technology, particularly mobile technology, was at the core of delivering an amazing fan experience. By partnering with VenueNext, they have built one of the best mobile apps for providing a delightful fan experience …

» Continue reading

New Business Insights from Data Mashups

Over the past few months, I have been talking to a number of customer and prospects on how they use Splunk.  It is fascinating how customers that started with a use of Splunk to monitor website or application have expanded their use of Splunk for Business Analytics.  In this blog post, I wanted to share some ideas and customer examples for using Splunk for Business Analytics.


Many of the customers start using Splunk for monitoring their online properties – website, mobile apps or applications  for uptime, response time, speed etc. by indexing weblogs or application logs.  These logs contain critical information that can go beyond monitoring the online properties. User activity, application usage, e-commerce transactions leave digital breadcrumbs that …
» Continue reading

Digital Intelligence at .conf2013 – A Reflection

Last week, I had the opportunity to look at the proposed sessions for .conf2014 – Splunk’s annual user conference.  I was very impressed by the variety of topics and the interesting use cases that many of the customers have proposed. Well I can’t share details about the topics, however I can promise that it is going to be simply amazing!

While we are on it, let’s talk about some of the sessions that were focused on digital intelligence at .conf2013.  We had great use cases from ADP, Lincoln Financial Group, and in-depth discussion about data capture and tag management from the CTO of Tealium. Lincoln Financial Group shared how they are improving user experience by combining …

» Continue reading

How are we doing?

At Splunk, we are committed to providing the best product and customer service.  Feedback from our customers helps us identify areas that we are doing good and areas of opportunity. We love hearing from our customers and prospects on how we are doing as a company and from a product standpoint.  In addition to gathering feedback on an on-going basis, we run our annual Net Promoter Score Survey.

Starting today, we have initiated our third Customer Satisfaction Survey.  The two page survey should take less than 10 minutes to complete.  The response is anonymous and will remain confidential.  A randomly selected set of customers should have received an email regarding the survey.

We truly appreciate your participation and look forward …

» Continue reading

Democratizing Digital Intelligence in Splunk 6.0

Earlier this week, we announced the general availability of Splunk 6.0  I am very excited about the release of Splunk 6.0.  Splunk 6.0 is a revolutionary product that will make analytics easy, fast and actionable across the organization . Splunk 6.0 makes analysis on machine data easy for everyone. To that end, I can speak for myself.  Having spent years doing digital analytics, I decided to give it a spin.  Over the last few days, I have been using the beta version of Splunk 6.0.  It has been nothing short of “wow…this is amazing”.

There are number of exciting features in the product.  From a Digital Intelligence and business analytics standpoint, I am very excited about the

  1. Data Model
  2. Pivot
» Continue reading

conf2013: What sessions am I attending?

I can feel the excitement for conf2013 in the air.  Many of the attendees are planning their trip and what sessions to attend.  With 100+ sessions and so many good sessions, it’s challenging to decide which sessions to attend….a good problem to have for sure!

I have been focused on the BeyondIT track and more specifically sessions for Business Analytics and Digital Intelligence.  I am leading three sessions:

More Comprehensive Digital Intelligence – Correlating Client and Server side Data: An exciting line up of speakers for this session.  Mike Anderson, CTO & Co-founder of Tealium and Sondra Russell Sr. Sales Engineer at Splunk are going to speak about client side capture, tag management and Allan Tomkinson, Sr. Developer at Lincoln Financial

» Continue reading

Introducing Weblog Add-on

Another exciting day at Splunk and another great product release!  I am thrilled to announce the release of Weblog Add-on.  During .conf2011, we announced beta release of Splunk App for Web Intelligence.  We learned quite a bit from this beta release. After over 7500 downloads of the Web Intelligence beta App, we decided to close the beta and work on a product that closely aligns to the customer needs.  Weblog Add-on has couple of key features:

1) Field Extraction: Easy to map fields from Apache or IIS weblogs.  This includes both standard fields and ability to create and map custom fields.  No need to write code in configuration files to map fields.

2) Event-Type Library: Making event-types from Web Intelligence …

» Continue reading