Masters of Machines – Operational Intelligence in EMEA


t800Firstly – apologies – this isn’t going to be a blog post about how Skynet wins and Terminators take over the earth. It also won’t be about how Keanu Reeves wearing cool sunglasses(AKA Neo) saves us, via The Matrix, from sentient robot squids. Splunk recently commissioned Quocirca to conduct a piece of market research about the state of machine data adoption in EMEA and where organisations are in getting Operational Intelligence from that data.

We have a webinar this Thursday, 3rd April at 10am UK time (11 CET) and we’d love to have you come along and hear Bob Tarzey, the Quocirca analyst who conducted the research go through the findings.

You can get a copy of the …

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Splunk EMEA Partner Kick Off – Breakthrough, Barcelona, Beavis and Beaker

BB3As I write this, I’m somewhere over France on my way back from the Splunk EMEA Partner Kick Off (PKO). We’ve been to sunny Barcelona at the Rey Juan Carlos Hotel (a place I’ve spent many a happy corporate event). After confessing to being an A-ha fan in Oslo, having frozen hair in Stockholm and apologising for being English in Paris – I foolishly decided to confess to looking like the lovechild of Beavis and Beaker from The Muppets. I’ll let you decide and comment below. Be kind!

We had about 150 partners from across the region telling their stories, sharing experiences of how their customers are using their machine data and getting a comprehensive, and hopefully useful, update from …

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Splunk wins “Cloud Management Product of the Year” and I meet a Dragon


I was lucky enough to spend last week in San Francisco for the Splunk Annual Sales Kickoff – always nice to spend some time “Sitting by the dock of the bay” (or at least the Union Square Westin Hotel). Having watched Pacific Rim on the plane I was expecting something to come out of the fog and take out the Golden Gate Bridge…

While I was there, we had the great news that Splunk had been nominated for “Cloud management product of the year” at the UK Cloud Awards. The basis for the award was the work we’d done at UCAS and Cognia and how they manage their AWS, Azure and cloud based applications in Splunk.


The great news was …

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It’s Valentine’s Day – love your date and your data

It’s Valentine’s day and I’ve just got back from Paris – the alleged “city of love”. I was there for SplunkLive! Paris so no romance but lots of alluring stories of how organisations are using their data.

It inspired me to think about the different stages of falling in love and how they relate to how we see people fall in love with their data using Splunk.


Think of that first meeting, a blend of nervousness, excitement, scope for unlimited embarrassment and imagination of where this is going to end. This could be a chance meeting, speed dating, mutual friend or downloading Splunk (bear with me on this!).

Hopefully the first meeting goes well. You click, you laugh at how …

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A sneak preview of TM Forum Big Data 2014

TMForumBigDataI’m lucky enough to be going to the TM Forum Big Data event in Amsterdam next week. It should be an interesting set of speakers and reference point for what telcos are doing with big data and also a great place to share best practice and practical experience.

I’m particularly interested to see the use cases for telco big data, looking at what data is being collected (from the network, handset, customer data) but also how that data is being used (customer experience, fraud, DevOps, marketing etc.)

We hear a lot about how big data allows better analysis, more informed decisions and identification of trends but in particular I’m keen to hear the presentation on how telcos are monetizing big …

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Business analytics, jam and social media – an eclectic but interesting mix

TweetjamHappy Monday everyone. I spent an hour on Friday attending the Gartner Business Intelligence Tweetjam. You may be disappointed to hear it wasn’t a 140 character discussion of the merits of strawberry vs. apricot or the right amount of sugar and fruit.  The Tweetjam took the format of a high-speed Q & A session around Business Intelligence with Gartner analysts and people interested in the topic.

What I found most valuable was the breadth of topics we managed to get through in an hour. Also, the obvious limitation in terms of what you could write meant that answers were thought through, concise and captured the key points very well. You can go back and see the full conversation by looking …

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Big Data New Year’s Resolutions for 2014

Happy New Year! I hope it was relaxing, restful and slightly over-indulgent. If you’re anything like me, you’re probably wondering if you can stick to any New Year’s resolutions unlike last year (less chocolate, more exercise, less time glued to my mobile phone, better jokes, improved punctuation etc.) So far this year (six days in) I’ve managed to succeed in one resolution – catching up on reading – and it got me thinking about some “Big Data New Year’s Resolutions”.

new year


big data apps1)   Use Big Data Applications to give you something new. We’ve got all this big data, what are we doing with it? Data scientists can use it to find answers, customer service/experience teams can get a better view …

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Santa Claus International – a Splunk big data case study

Santa Claus International, and its other global brands such as Father Christmas, Kris Kringle, Saint Nicholas and Pere Noel are processing about 18 Elfabytes of data day in Splunk (An Elfabyte isn’t a vampire gnome but 1024 Zetabytes). They are using Splunk to improve CCE (Christmas Customer Experience), manage their gift operations and ensure timely deliveries of presents to over 2 billion children.


Whilst I was in the Nordics recently attending SplunkLive! Olso and Stockholm I had the opportunity to pop up to the North Pole and Lapland to interview Santa Claus International and talk to them about how they are using Splunk to get Operational Intelligence out of (very) big data.

Santa Claus International is facing a number of …

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Splunk EMEA end of year report: machine data goes mainstream

As we approach the end of the year, it seems like a good time to reflect on the last few weeks of travelling around Europe presenting at a number of events. It has been good to be out on the road across EMEA and it has been a smorgasbord of events, demonstrations, confessions relating to late 80s pop music, great public transport and a useful barometer of what people want to do with their data. To try and summarise it:

  • EMEA are starting to do interesting things with machine data for many different use cases
  • The Nordics have really got their data working for them on public transport
  • I’ve spent too much time looking at dashboards and analytics
  • I’m not
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South Africa is getting its Splunk On!

I’m sat in the airport waiting to catch a plane home having been in South Africa all week. It was my first time to South Africa but also the southern hemisphere. It has been a bit of a whistle stop tour but it has been great.

There were a number of non-work highlights – Table Mountain, Cape Town’s waterfront (including the swing bridge, a seal and the elephant), the perfectly timed power cuts and sitting next to Taylor Swift at breakfast (in Cape Town for a Rihanna concert apparently).

(The original Hadoop elephant?)

We were running Splunk Live in Johannesburg and Cape Town. We started with yours truly giving an introduction to Splunk and my colleague Andre Rossouw giving a …

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