A Cloud Service for Every Purse and Purpose

Have you ever noticed that the diversity of the cars on the road is an extension of the diversity of our society, with a brand and style that represents just about any driver? There are always outliers, of course, but cars often match the outward persona of their drivers – whether it’s the top-of-the-line Corvette, the mini-van that appears to be bursting at the seams, or the vintage VW Bug. It’s economics in action – revealing just how instinctively the auto industry understands human preferences and market demands. We can attribute much of this to Alfred Sloan, one of GM’s most notable CEOs, because he introduced the concept of product segmentation in 1923 which has impacted consumer purchasing ever since.


With Sloan’s focus on market segmentation, I think he would have been intrigued with our September 9 product announcement for Splunk Light as a cloud service because it was designed to satisfy a growing market need in the world of IT.  Like their larger counterparts, smaller IT teams recognize the power of Splunk software for log search and analysis. Splunk Light as a cloud service meets these needs – allowing customers to take advantage of the growing benefits of cloud services like accelerated time to value, ease-of-use, and no hardware or software to maintain – all starting at the low price of $90 per month.

At Splunk, we are relentless in listening to our customers and understanding their needs – responding with products, features, purchase cycles and delivery options.  In fact, this new offering signifies another milestone in our ongoing effort to build a fully self-service cloud platform to satisfy today’s more independent buyers.  Back in his day, Sloan spearheaded innovative financial and marketing techniques that gave GM a huge advantage over most other auto manufacturers at the time. He is attributed with the aphorism “a car for every purse and purpose” that described GM’s integrated, multi-brand marketing strategy. At Splunk – we’re developing “a cloud service for every purse and purpose.”

In segmenting Splunk products, we’re adjusting the technology to meet the business needs of a variety of customer types and buyers.  This includes two delivery options – on-premises and cloud. Here’s what we currently offer to suit the diversity of customers and buyers who want the power of operational intelligence from their machine data:

  • Splunk Enterprise: Splunk Enterprise software helps organizations gain valuable Operational Intelligence from their machine-generated data by monitoring and analyzing everything from customer clickstreams and transactions to security events and network activity.
  • Splunk Cloud: All the benefits of Splunk Enterprise delivered in a SaaS model backed by a 100% uptime SLA, scaling to over 10TB/day, and offered in a highly secure environment.
  • Splunk Light (software or cloud service): A lighter-weight version of Splunk Enterprise for small IT environments. Splunk Light is scaled to handle up to 5 users and is available in software or SaaS.

I really appreciate how much we can learn from past innovators like Sloan.  At Splunk, we also believe in creating the right solution for the right customer based on the right needs. Oh, there’s one more thing we likely have in common with Sloan and his team at GM.  They probably encouraged potential buyers to take a test drive, and so do we!  You can try any of our cloud solutions before you buy with our 15-Day Free Trials.  So, take a spin and let us know what you think.





Marc Olesen

SVP & GM, Cloud Solutions

Splunk Inc.